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Attention!
The challenge is getting the attention of the
potential customer. In today's business world,
Internet availability is as important as having a
phone. A website allows your business to remain
open 24 hours a day, 365 days a year. It reaches
out to prospective customers who are trying to find
what your business offers. Your site can attract new
customers and even generate revenue while you sleep.
The information on your site can save you time
and money. For example, you can save time by
reducing the number of informational phone calls
asking "what are your business hours?" or "where are
you located?" and save money on printed promotional
literature.
You can replace your print-copy
Yellow Book ad. A website is much less expensive
and can be updated when needed, while your hard-copy
Yellow Pages' ad can be changed only once a year.
Providing an up-to-date, easy to navigate website
for your customers is essential to growing your
business. You can provide more info in a one-page
website than in an entire telephone book ad.
Provide your location, store hours, services,
products, contact information, weekly specials, and
more. As an example, if you move just when the book
is printed you won't be able to tell prospective
customers for a YEAR. With a website, you can tell
them TODAY.
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Location, Location, Location
It is an important fact of
marketing that it is necessary to use
all the tools in your tool box including
websites: shopping carts; eNewsletters;
animations; SEO plus creative graphics:
logos; business cards; print media,
etc. Google Places is another one of
those valuable tools. Just as your
website is a tool for people to find
your business, so is Google Places. It
is free from Google,
and it is functional, and
it needs to be used.
Google
Places, formerly Google Local Business
Center, is a must for local businesses.
According to Google, one in
every five searches is related to
location in some way. In our experience
with local business websites, adding
Google Places has shown a 20% - 30%
increase in website hits with many being
quality hits.
Even if your
company is national in scope and doesn't
do much local business, it is strongly
suggested that you claim a Google Place
Page. These listings are showing up in
more and varied ways in the Google
search results, well beyond just Google
Maps. We expect them to gain even more
prominence, given all the effort Google
has been putting into them lately. Check
it out, your competition is on Google
Places, you should be too!
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How We Can Help
With a new website design from
Ad Design Biz or
Custom Websites or shopping cart from
Lease A Cart, we will set up your Google Places
account at no charge. We include your business logo
and optimize your Google Places account in line with
your website. All you need to do is provide your
Company name, email address, business address and
phone number and verify your email address (in
response to Google contact). Then you supply the pin
# that will be mailed to you by Google or provided
via phone to your business phone number. We will do
the research to identify the all-important
appropriate keyword phrases and set up the account
while working with you to include a description
keyed to your website plus categories, business
hours, types of payment, photos, videos, and other
important information.
Although Google holds over a 65% share of the
search engine market, Yahoo! Local and Bing
Local Listing Center should not be disregarded
and should be utilized.
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