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Web Page Content
Appearance of Content
A good web page will
always be clean in appearance and easy to read. One simple technique
that adds to the non-cluttered appearance is the use of white space.
Leave plenty of space between short
paragraphs.
Content and Keywords
The content of your
website will ultimately determine its success or failure. Your
success on the search engines will be determined by how well you add
your content.
When adding content to
your web pages, keep page size to about 250 to 500 words.
Don't overload your
content with the same keyword phrase. If it doesn't sound right when
you read it back, it's a good indication that you've overdone it.
Use synonyms for your keywords, rather than overloading or indulging
in the practice of keyword stuffing.
Check, then recheck
your spelling!
The Homepage
Practically speaking,
the most important element of web design is page content. The
most important page on your website is the home page, usually named index.html.
Most of the traffic that
enters your website will come via this page. Most experts agree that
you have about 4 seconds to make a favorable impression on the user
before you get the old Back Button.
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Build your homepage
to load fast.
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Avoid large images
or any device that would slow the loading process.
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Splash pages
are for video games, not websites.
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Provide plenty of
devices for easy navigation.
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Make the home page
easy to read.
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The home page should
contain from 250 - 300 words. -
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Target the
most important keywords of your website on this page.
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Don't target more
than 3 keyword phrases on one page.
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Directly linked
pages should include the same keywords in meta tags, title and
body.
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How to target keyword
phrases.
Place keywords in the
page name, title tag, meta tags, 1rst h1 header and sub headings
(h2), within the first 25 words of first paragraph, throughout the
document body , in the closing paragraph, in alt tags, in comments
and in hyperlinks. Don't over do it!!
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